Logo and Identity Guidelines
At Georgia State University, we refer to college marks that tie colleges to the university as “lock-ups.” Correct and consistent use of the Perimeter College lock-up builds awareness of the college and supports its reputation for quality and service.
The Perimeter College lock-up consists of three parts: the Georgia State University registered logo, the vertical dividing bar and the college name.
The university logotype is set in a highly modified form of a standard typeface. Because this typeface has been modified, individuals should never try to recreate the logotype using a standardized font. Copies of the logo — with approved logotype configurations — are available from the Division of University Relations.
The university has two official typefaces, Gill Sans and Usherwood. Both fonts are very readable and are available in a variety of formats. If Gill Sans is not available, substitute Helvetica in its place. If Usherwood is unavailable, substitute Times Roman in its place.
The university logo is a trademarked image, and all its configurations, including the college lock-up, should
appear in the colors outlined below. The official colors of the university are blue (PMS 286) and white. Accent colors are grey and red. Strong use of the university blue is encouraged. The university red should play a secondary, minimal role. The flame may only be blue or white — never red.
Guidelines for Initial References to Perimeter College in Text
To promote consistency and branding, please follow these guidelines for text references to the college:
The preferred name for general use, news and web writing: Georgia State University’s Perimeter College.
Other options available if the above seems casual or inappropriate in context are:
• Perimeter College at Georgia State University (This works well for formal use, such as in invitations, etc.)
• Georgia State University Perimeter College (This works as an adjective, such as “Georgia State University Perimeter College students.” This also is used frequently in social media.)
On second references, the college name may be shortened to Perimeter College.